The movie “The Hows of Us” starring Kathryn Bernardo and Daniel Padilla has set another record in the Philippine box office. The movie has broken the record of “My Super Ex Girlfriend”, which was released in 2006. The movie has earned a whopping P800 million and is well on its way to becoming the highest grossing Philippine movie of all time.
The Phenomenon of “The Hows of Us”
“The Hows of Us” has become a phenomenon in the Philippines. It has become so popular that people are flocking to the theaters to watch the movie, despite the fact that it’s already been released for weeks now. The movie has also become a pop culture phenomenon, with many people quoting its lines in everyday conversations.
What is even more amazing is that the movie has earned such success without any support from television or radio. This is especially remarkable given that these two mediums usually have a great influence over movie’s box-office success.
How “The Hows of Us” has Changed Philippine Cinema
The success of “The Hows of Us” has shown that Philippine cinema can make it big in the box office. It has set a benchmark for future productions, proving that local movies can succeed without having to rely on foreign franchises. It has also proven that local production companies can be successful, as this movie was produced by ABS-CBN Films.
As such, there is a great potential for Filipino movies to become successful in the future. We can expect to see more local productions in the box office, and this is sure to open up a lot of opportunities for aspiring filmmakers.
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